Branding
Wendy Israel is a speech pathologist and reading specialist who helps inspire children to love to read again.
Wendy wanted a soft, trustworthy brand with symbols of both growth, connection, and uniqueness. She wanted to communicate that not all children learn the same way, but they are just as valuable and capable of learning.
I decided to go with a palette of blues and to design an icon of a simplistic group of flowers that were a little quirky, and of different shapes and sizes.



Website Content Strategy, Design, and SquareSpace Build
I helped take Wendy from start to finish with her website. I architectured her content with prompts for her to easily write the content of her site. I designed her site and built it on the SquareSpace platform for her to easily maintain on her own.
