PERSONAL BRAND + WEBSITE DESIGN
It was an honor to get to know and brand Desmond, President of the Florida Rights Restoration Coalition (FRRC), Chair of Floridians for a Fair Democracy, a graduate of Florida International University College of Law, and a winner of the McArthur Genius Award.
His Organization, FRRC, was nominated this year (2023) for the Nobel Peace Prize.
What struck me the most in working with him was his big heart, the equality through which he views all people, and the love for his family.
KEEPING WATCH AT MIDNIGHT
A character trait we wanted to amplify for Desmond’s brand story is Tirelessness. The tirelessness it takes to work towards a better organized and peaceful world. By bringing in rainy city streets as a backdrop to the brand, we imagined Desmond awake, planning and keeping watch oover his fellow citizens. The blues and purples evoke his soulful and creative essence.
CROWD-CENTERED PHOTOGRAPHY + MEDIA-RICH SPOTLIGHTS
The rich tones of Desmond’s website design not only carry through our “Keeping Watch at Midnight” theme, but also give a soulful background to the heart-centered photography and media features that we showcased. I wanted to create both lively and deep tones, like jazz music—with tall, strong typography.