INSPIRE YOUR TRIBE THROUGH STORY
a brand storytelling workshop
for small business
(includes observation of 2 hot seats)
Tuesday, April 14th
2:00pm Eastern on zoom
Facilitator: Cassie Clouser
Where would you like me to send your workshop access information?
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Do you have an idea of what your brand story is, but have trouble fully tapping into it? Are you looking to deliver value on a much deeper level, but are not sure how to communicate that value you know vibrates in your very bones?
When we tap into story arcs that ring true, we create dynamic brands that engage and inspire our audiences.
As a visual storytelling designer, I’ve noticed that most businesses have one dimensional brands.
Like a novel with a hero that never changes or a character that doesn’t know it’s purpose, a flat brand has the potential to be read for one chapter, and then brushed to the side, never to be read again.
Think of yourself as a captain of a ship leading your tribe on a journey that would fulfill their greatest dreams. What if your service or product could represent one of the ways your ideal client could have greater fulfillment; in life and in themselves?
In this workshop, I’d love to share with you the basics of both auditory and visual storytelling in the application of branding. In learning this craft, you will be able to tap more deeply into the emotional and metaphorical experience of your tribe so that you can more fully deliver value to them. And the value they are looking for, at that.
In just one hour, you will:
- Understand the basics of the story arc and how you can use it to build more connection with your tribe
- Gain awareness of the different points on the hero’s journey and where you and your audience are along that plot line so that you can fill in the gaps and avoid big marketing pitfalls
- Find a renewed sense of purpose of why you’re in business in the first place, understanding your value and how you can meet your audience’s deepest need.
- Learn the subtleties of how to talk to an audience authentically during times of collective vulnerability, so you get more of the right customers for the right reasons.
- Write a first outline of your story arcs, using my recommended step-by-step process
- Develop initial ideas on actions you can take in your biz right now that reflect your solidified brand stories
- Plan initial actions you can take in your business right now that reflect your improved brand story, so as to get the ball rolling
- Walk away inspired and ready to implement ideas and take measurable action
INSPIRE YOUR TRIBE THROUGH STORY
a brand storytelling workshop for small business
Tuesday, April 14th
2:00pm Eastern on zoom
Facilitator: Cassie Clouser
Where would you like me to send your workshop access information?
ABOUT YOUR GUIDE
For 5 years, Cassie Clouser has been helping business inspire their audiences through visual storytelling via branding, web, and graphic design. She has worked with a variety of clients and creative firms, and especially enjoys collaborating with other creatives, service providers, and non-profit organizations. Some of her featured clients include Ziglar Family, TEDxYoungstown, and The NCBCP (The National Coalition on Black Civic Participation).
A gifted storyteller, Cassie was a speaker at TEDxYoungstown 2018. She opened up and shared a very personal story about her former spouse’s transgender process. In her talk, Cassie explored the connection between our long-held beliefs and our personal choices… and how each bear on our lives.