WHAT IS BRAND MYTHOLOGY™?
Through the Power of Brand Storytelling
Brand Mythology is a story-based approach to branding that turns a brand from a two-dimensional statement into a fully expressed representation of your audience’s specific archetypal journey of transformation.
Rather than using the avatar approach to audience study, we dive deep into your audience’s Hero’s Journey—their deepest challenges, pains, objections, desires, and feelings that move them through this life. Universal archetypes resonate beyond gender, age, race, class, or profession.
TURN YOUR BRANDING PROCESS INTO A SOULFUL COLLABORATION AND DISCOVERY.
Launching or evolving your brand is a milestone—not just in the life of your business—but in yours as well. For those who are in business for more than just monetary transactions, feeling into the difference you make with your audience is one of the core energies that fuels your day-to-day. Understanding your Brand Mythology™ is one way to honor that important part of your brand.
Developing your Brand Mythology™ can help to:
- Increase your understanding of your audience— their desires, challenges, and greater motivators in life
- Give you a grand sense of what your brand really is all about
- Clarify how your brand propels your audience not only to lead a more fulfilling life, but to return to their ordinary world in a transformed, extraordinary state
- Understand how your seemingly different audience profiles share common struggles, desires, and archetypes
- Inspire your audience on a soul level
- Translate to more powerful messaging and visuals
- Create a lasting emotional impression on your audience